Profile:  

  • Senior UI/UX designer & Visual Designer with extensive experience in AI-powered interfaces, marketing, and cross-functional product development

  • Experienced in UI/UX design for AI applications, generative AI tools integration, traditional interface design for web and mobile, photography, video, print, project management, and quality assurance

  • Ability to oversee successful projects from conception to completion under strict deadlines, balancing technological innovation with user needs

  • Proven track record of leveraging AI tools like ChatGPT/gemini/Claude to optimize design workflows and create more efficient processes while maintaining human-centered design principles

  • Deep experience in designing user experiences that effectively integrate AI capabilities while ensuring transparency, trust, and intuitive user interactions

  • Over 15 years of freelance and in-house experience has prepared me for making immediate contributions in fast-paced environments requiring both traditional and AI-enhanced design solutions

  • Comfortable working collaboratively with cross-functional teams in remote locations while being self-motivated and productive

  • Quick learning, prioritizing tasks, working to deadlines, producing quality work at all times and using own initiative to make decisions have been the main success factors

  • Strong focus on creating accessible, inclusive designs that work for diverse user bases

  • Cuban-American Fluent in Spanish

Skills & Tools:

  • Skills & Tools: AI Design & Integration: Experience designing for AI-powered interfaces, prompt engineering, AI tool integration, designing with generative AI tools, AI-assisted workflows, AI interface patterns, ethical AI design principles

  • UX Design: Wireframing, Prototyping, Usability testing, User flows, User research, Journey mapping, Design sprints, Storyboarding, Presentations, User interviews, Survey, Affinity Mapping, Heuristic analysis, Mockups, Information architecture

  • UI/Visual Design: Conceptual ideation, Interaction design, Journey mapping, Design systems, Dashboards, User-centered design, Page layout, Typography, Art research, Color theory, Branding, Illustration, Interface design for web, Android and iOS, Marketing and advertising design, Package design

  • AI & Design Tools:

    • AI Platforms: ChatGPT, Claude, Gemini, Midjourney, AVA, AWS AI Services

    • Design: Figma, Figjam, Miro, Sketch, Adobe Creative Suite

    • Project Management: Asana, Jira, Shortcut, Notion

    • Documentation: Quip, Zeroheight, Storybook

    • Prototyping: User testing, Lottie, Invision, Balsamiq

    • Development: HTML/CSS literacy

    • Other: Microsoft Office, Pages, Excel, Tome

  • Professional Skills: Problem-solving, Design thinking, Agile methodology, Cross-functional collaboration, AI implementation strategy, Stakeholder communication, Presentation skills, Prioritization and time management, Project management, Internationalization

Experience :   

SR UX/UI Designer, Audible, Remote, Contractor |  Jan 2024 - Jan 2026

  • Contributed to Web Growth, Discovery, P13n and Global Expansion teams, designing across Mobile Web, Desktop, Apps, Amazon storefront, and mshop platforms.

  • Activated currency of preference feature as part of the greater Localization toolkit, enabling multi-currency payments for global users as well as launching Audible on Amazon Mexico.

  • Conceptualized, pitched and executed a Word-of-Mouth social initiative, whose goal is to drive significant increase in sign-ups. Helped craft the GenAi CX Playbook.

  • Lead Sr.designer on a project focused on Evolving Content Discovery at Audible through AI. Collaborated closely with stakeholders on multiple OP1 and 3YP initiatives.

  • Conducted user testing and leveraged insights to inform feature development. Utilized AI to streamline processes and participated in design sprints to translate complex challenges into actionable solutions for tech, product, and organizational teams. Ensured adherence to design systems with a strong emphasis on accessibility.

SR UX/UI Designer (Founding Team), Reserve, San Francisco + Remote, Full Time |  July 2019 - May 2023

  • Rebranded the company image and creative direction, developed brand guidelines, and ensured brand consistency.

  • Lead discovery, research, architected, designed and maintained the current mobile product and the backend web application used by compliance, operations and independent liquidity providers to manage the customer application

  • Oversaw complete overhauls of the product's branding and architecture three times.

  • Built the initial designs and plans for the protocol side of the companies web dapp Register

  • Designed the official RSV portal web app

  • Developed and maintained the design system for the mobile application, collaborating with engineering to ensure functionality.

  • Played an integral role in research, testing, prototyping, and designing experiments, iterating based on feedback and desired directions.

  • Successfully launched fiat-to-stable coin onboarding and offboarding ramps for the app in multiple countries, working closely with cross-functional teams. US, Venezuela, Mexico, Peru, Colombia, Panama, Ecuador, El Salvador, Argentina, Paraguay, Uruguay.

  • Ideated, created and executed, designed and launched crypto (BTC + ETH) accessibility feature to the Reserve app

  • Managed end-to-end design processes for various app features. Crypto access, Stable coin access, P2P, Transaction history and activity, cancelation reasons, Invites, QR, Onboarding, Waitlist, Password recovery, Educational explainer, Currency selector, Profile management and hamburger menu

  • Worked with engineering and QA on a daily maintaining and improving the product constantly doing identifying and pushing improvements to the product. With a strong focus on small details

  • Was an integral part of bringing a product from 0 to pmf in Venezuela. Working across multiple squads: Design, Product, QA, Expansion, Velocity and new utility all at the same time handling major projects all at once as a single designer

  • Cultivated the design vision and saw it through with the growth of the team

  • Got the whole company transitioned to using Figma from previously using no tools

  • Interviewed and cerated onboarding’s and supported new members of the product and design team

  • Created and outlined the design process for the teams to follow and understand, from how tooling and project states work to project management to working through how each individual section ( Design, QA, ENG ) take a project from start to completion

UX/UI Design, La Cocina, San Francisco ( project )  |  June 2019

  • 2-week collaborative design sprint with Liana Ramos. Primarily I focused on an in-depth content inventory and information hierarchy analysis, research, wireframing, branding, graphic design and hi-fidelity mockups. We redesigned the La Cocina website to make content easy to find, remain responsive and easily implementable in Squarespace.

Creative Director, Key Introductions, client ( Remote )  |  2018–Present

  • UI/UX for responsive websites working on a remote team with developers and project managers to create successful products. Conceived, developed and actualize the branding for clients. Create content including but not limited too: video, web, mobile, social assets, promotional items, marketing and sales decks and product design.

  • Clients: Ana Maria Polo, Yunel Escobar, Neoderma, Laser Center of Miami.

Visual Designer, Poplife99 ( Miami, fl & Remote ) | 2013-Present

  • Conceived, developed and actualized the branding for Poplife. Have been an integral part of the creative team, collaborating and designing campaigns for clients. Continuing to create content including but not limited to: video, social assets, promotional items, and product design. Developed and created on site installations for events and locations.

  • Clients: Diesel, Red Bull, and Heineken, Miami Music Week, Ipanema

Design Assistant, Barbara Hulanicki Design, client ( Miami, Fl )  | 2013 - 2019

  • Collaborating with creative director to create textiles, vector illustrations, video production, Interior design layouts, Product mock-ups, Patterns. Work with international fashion brands and home design brands

  • Clients: Graham & Brown, Peony & Moore, Lime Tree Bay

Visual Designer, Technique Records, client ( Miami, Fl & Remote ) | 2018-2019

  • Conceived, developed and actualized the branding for Technique including the UI/UX of the website. Continue to create content including but not limited to: video, social assets, promotional items, and product design. Also, acted as a consultant when first developing the initial social media strategy guide.

Visual Designer, Super Music group, client ( Miami, Fl & Remote ) | 2015-2018

  • Artist management company. Handle marketing and promo graphics for artist production and also branding for company.

  • Clients: Amtrac, Ape Drums, Craze, DJ DZA, Durante, Helado Negro, Luges, Mike Deuce and Promnite

Visual Designer, Ultra Music Festival ( Miami, Fl )  |  2017-2018

  • Ultra Music festival is an international festival branded in 27 countries. While working here I handled assets for all festivals in all countries including web, mobile, print, billboard, product design, floor-plan, and social assets. Spearheaded concepts for Ultra beach and Ads placed in Dj Mag.

Design Assistant, Oko llc, client ( Miami, Fl )  | 2017 - 2018

  • Operates as a real estate development company in the United States and internationally. It offers commercial, retail, mixed-use, and luxury residential properties. Began working on all branding for Missoni Baia Project and USA Project which includes ads in major publications such as NY Post, Ocean Drive Magazine and Washington post along with billboards and other major print work and account presentations and advertising and marketing materials including pdf presentations for sales team.

Visual Designer, Radio-Active records, client ( ft.lauderdale, Fl ) | 2015-2018

  • Independent record store based out of Ft. Lauderdale. I handled the Branding and created marketing and promo elements for the store and for events. Also product packaging design, step and repeats, swag etc

Visual Designer, Grand Central ( Miami, Fl ) | 2013 - 2015

  • Develop weekly ad programs for print in Miami New times and circulation on the web. Design marketing and promo materials for Print and Web, Design Press/Media Packages and layouts for events. Spearhead creative for events and brand including stage design video projections and conception of weekly parties.

Visual Designer, Maurice Cooper Et cie, client ( Miami, Fl ) | 2013-2015

  • Creating Brand materials and designing marketing collateral on an international level for Domain De Canton a high end liqueur and Sweet Revenge. Including product design, print including large scale billboards and advertisements and in house sale and marketing decks.

UX/UI Designer, SD SOl Technologies ( Miami, Fl )  |  2012 - 2013

  • User Interface and User Experience designer for web and mobile. Projects manage, Conceptualize, wire-frame and design mobile apps and websites and skin them. Strategic consulting and strategy development. Project management and working on a team with remote and local developers to meet tight deadlines.

Production Manager and Graphic designer, Engine room Audio ( Ny,Ny ) | 2009-2011

  • Successfully manage and coordinate graphic design projects from concept to execution. collaborate with clients to create vision, conceive designs, and consistently meet tight deadlines and requirements.

  • Manage all operational, strategic, quote/bid, and administrative functions.

  • Successfully translate ideas and subject matter into designs for promotional materials. Project responsibilities range from full creative art direction and conception to layout and prepress services of CD and DVD packaging, marketing materials and web graphics. Also do in-house duplication of CDs and DVDs

  • Responsible for all other administrative duties including bookkeeping, sales, product development, customer service, web site development, e-mail campaigns, etc Education

Design Case Studies & Projects:

Eco App Design

Project-based Design Sprint / April 2019

• Conducted interviews, wrote surveys, created user archetypes and journeys and developed empathy maps in creation of a mobile application designed to inform people of how to dispose/recycle/donate art related materials appropriately. Created Paper UI and wireframes and conducted usability testing with working prototypes in Figma to determine app viability in two-week design sprint. 

Borderlands Redesign e-commerce website

Project-based Design Sprint / May 2019

• Utilized information architecture, business analysis and proto-personas to begin creation of an e-commerce site for a local bookstore store. Created wireframes in Figma and conducted usability tests with clickable prototypes in a two-week design sprint.

Health app now mobile application

Project-based Design Sprint / May 2019

• Conducted secondary and primary research, interviews, affinity mapping, created user archetypes and journeys and developed empathy maps in creation of a mobile application designed to help deter non emergency patients from ending up in the ER. Comparative and competitive analysis of features. Information architecture and content inventory. Created sketches and wireframes and conducted usability testing with working prototypes in Figma to determine app viability in two-week design sprint

Education :   

Florida State University, Tallahassee, Fl - 2005 - 2009

  • Commercial Music (French Horn), Business Minor

User Experience design immersive, SF, California — 2018

  • 10-week, 400 hour immersive program at General Assembly in San Francisco studying User Experience Research and Design.

 

Extra :  

Music Nation  (NY) / May 2008 - Aug 2008 / Intern

China Shop Music  (Mia) / Apr 2008 – Aug 2008 / Intern

Young Democrats of America  (Tallahassee) / 2008 Canvasser / Awareness campaigns

WVFS / Sep 2007- May 2008 / Legal identifications / Public Service Announcements / Producing pre-recorded stingers

Miami Girls Rock Camp / Summer 2015 / Asst. Guitar Tech and Asst, Band Coach