Audible App
Overview: As Lead Sr. UX Designer, I spearheaded the design of My Maven, Audible’s next-generation AI discovery feature, collaborating with over 30 cross-functional partners. We strategically pivoted from a confusing chat-based interface to an intuitive system that transforms one-time searches into permanent, personalized, and weekly refreshed collections.
Key Contributions:
Evolved the AI interface by moving beyond chat to create streamlined, purpose-built interactions, solving the "discovery trap" affecting 100M+ monthly searches.
Defined a new content model where user interests (expressed via natural language or prompts) are converted into persistent, dynamically updating collections—eliminating the need for repeated searches.
Orchestrated design strategy across a massive team (Product, Tech, AI, UXR) while eliminating repetitive searches
Client
Audible
Project
April 2024 - Dec 2025
Role
Lead UX Designer
Audible Web
Overview: As Lead UX Designer for Audible’s international expansion, I directed the strategic integration of Audible services into the Amazon Mexico marketplace. Moving away from standalone builds, I designed a seamless cross-platform experience that leveraged Amazon's existing infrastructure to accelerate time-to-market.
Key Contributions:
Led the design strategy for the successful launch of Audible on Amazon.com.mx.
Reduced user drop-off by 40% through optimized cross-platform flows.
Defined a scalable framework for future international marketplace integrations.
Bridged the gap between Audible’s brand experience and Amazon’s ecosystem constraints
Client
Audible
Project
April 2024 - Sept 2025
Role
Lead UX Designer
Reserve
Overview: As the Founding UI/UX Designer at Reserve, I spent four years building a fintech ecosystem dedicated to fighting hyperinflation in Latin America. I partnered directly with founders to scale the product from a 0-1 concept to a mature platform, designing both the consumer mobile app and the web-based liquidity provider interface.
Key Contributions:
Owned the end-to-end design process across iOS, Android, and Web.
Led 3 major strategic redesigns to accommodate rapid user growth.
Built and maintained a robust Design System to ensure scalability.
Transitioned from solo lead to establishing a collaborative design team.
Client
Reserve
Year
2019 - 2023
Role
Founding UX Designer
HashChange
Overview: As the UX/UI Lead on a three-person hackathon team, I designed and built Hashchange, a decentralized survey platform on the Hedera Network. This solution transforms untrustworthy Web2 surveys into a transparent, low-cost system that incentivizes participation and empowers users with data ownership.
Key Contributions:
Led the end-to-end design for the first-of-its-kind decentralized survey platform, leveraging NFT tokenization for secure and incentivized data collection.
Translated complex Web3 concepts into an accessible, human-centered UI that breaks the crypto stereotype and targets a diverse user base.
Conducted usability testing to identify and resolve core pain points, ensuring a seamless user experience despite the underlying technological complexity.
Collaborated hands-on with front-end and back-end developers to successfully build and deploy the working product within the hackathon timeline.
Client
Hashchange
Year
2023
Role
UX/UI Lead and Creative Direction
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